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Local Marketing Tip #1: Referral and Word Of Mouth Marketing (VIDEO)

But wait word of mouth and referrals have been perfectly fine for bringing me business. – There is no doubt, word of mouth and referrals are very valuable ways to get business, after all – it’s a direct recommendation from someone you know. I don’t discount the importance of referrals and word of mouth, but like I’ve said in the past, you shouldn’t rely on one channel for marketing your business. Online marketing allows your business to be discovered 24 hours a day. Using reviews, social media, and personal storytelling to boost your reputation online is another highly effective and valuable tool you should not be ignoring. Often times, even if someone gives me a referral I will still look them up online.