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Can Viral Content be Created? 

When something goes viral its reach can be one to millions! It can have an enormous impact on your business and potentially grow loyal followers and customers if you have a sustainable reason for people to come back. But don’t count on “creating” viral. I’ve seen quite a few articles about creating a viral campaign, but really, if it was as easy as learning the steps, then everyone would just make everything go viral, cause why wouldn’t you want it to reach millions, right? Ask yourself why one cute puppy video can go viral and another one doesn’t, or how the Dollar Shave Club created a viral video to launch it’s business but videos for Gillette don't have the same impact. Sure, there are elements you can look for, but there is certainly no magic formula.

Start Tracking Your Website 

Although there are a ton of different tools you can use and analytics and statistics you can track, you don't have to start off with tracking everything under the sun. My recommendation for a great, and free, tool to start using is Google Analytics. It's simple to sign up for and all you have to do is drop a file into the main directory of your website to activate it. Google even gives you step by step instructions on how to do this, so there is no excuse, even if you aren't web savvy. That's all there is to it and then you're on your way to tracking.

Know Your Audience 

The title of this post really speaks to business strategy in general. In my opinion a business should create a mission statement in conjunction with defining the audience. It doesn't matter if it's offline or online, in the cloud or on paper, you need to know your audience before you can start building a strategy. Many people overlook this and try to reach for too broad of an audience. Not every product or service is useful or wanted by ever person in the world. You have to identify the person or business that will be most likely to buy your product or service and target them.

The Lesson of Persistence in Marketing 

Rome wasn't build in a day, and you shouldn't expect your online presence will be either. One thing that's important for my clients to know is that it takes time to build an audience, time to build up strong content, time to build a reputation, time to begin building inbound links... You get the idea.

Even though you probably already know this, since I'm sure your business wasn't built in a day either, it's still a difficult pill to swallow. You might be writing a blog post 3 or 4 times a week, participating on Twitter or Facebook, etc. all to an audience of one. But as long as you keep persistent and keep generating quality and value in your content and offerings, then you will eventually see results.

Promotion - Building Inbound Links 

The old saying if you build it they will come isn't entirely true. Yes, it will help people find you if you have a good website, but you should also be out there (in the online world) promoting your business. Inbound links are arguably the most important element of Search Engine Optimization (SEO), at least in terms of how search engines value your site and rank it in their search engine results pages (serps).

There are many general sites that most people can use to list their business information and links to their websites. Just to name a few to get you started:

Have You Used E-mail Marketing? 

There are several different e-mail marketing services available, but one I tend to like, especially for small and medium sized businesses, is Constant Contact.

E-mail marketing is a great way to keep in touch with current customers and potential customers. It allows you to share information about new products or services, offer discounts, encourage people to do something with a call to action, or to just keep in touch and keep people thinking about your business.

A service like Constant Contact allows you to track open rates, click through rates, bounce rates and many other useful statistics.

Here is a quick run down of what each of those terms means:

Open Rate - pretty self explanatory. This is the number of people who have opened the e-mail you sent to them.

Building Blocks | Develop a solid strategy 

Whether it's an Internet Marketing Strategy, General Business Strategy, Promotions Strategy, etc... you should keep in mind the concept of building blocks. What do I mean by building blocks? I'm glad you asked! Keep reading to find out what I mean. This article will focus on Internet Marketing specifically, but the concept can be applied to many different areas.

This is a metaphor I learned a long time ago about writing a story, so I've adapted it to fit this topic.

building blocks showing website and content as the foundation.

What's in a Name | Naming Your Web Site 

If you're just starting out with a new website or considering changing your domain name, there are some things to keep in mind before you get started. Naming your web site it always a difficult challenge for people partly because it seems like most every name is already taken.

Much like optimizing a website, using long tail phrases can be helpful in coming up with a name. Instead of try something like or something that uses the city you're based in. You can also try to add a specific service you offer into the domain name. newenglandwindows, beverlycarpetcleaning, etc...


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