When something goes viral its reach can be one to millions! It can have an enormous impact on your business and potentially grow loyal followers and customers if you have a sustainable reason for people to come back. But don’t count on “creating” viral. I’ve seen quite a few articles about creating a viral campaign, but really, if it was as easy as learning the steps, then everyone would just make everything go viral, cause why wouldn’t you want it to reach millions, right? Ask yourself why one cute puppy video can go viral and another one doesn’t, or how the Dollar Shave Club created a viral video to launch it’s business but videos for Gillette don't have the same impact. Sure, there are elements you can look for, but there is certainly no magic formula.
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