Matt Cutts of Google put together a video describing the top 5 Search Engine Optimization mistakes people make. He described them as the most common mistakes, not necessarily the worst mistakes or those with the most negative impact. Although some of them are seemingly obvious, it is a worthwhile video to watch to see the top 5 seo mistakes clearly described.
The Top 5 SEO mistakes people make are:
1. Not having a crawlable website or not having a domain at all.
If you don't have a website yet, this is certainly the biggest mistake you could be making.
2. Not using words that people search for.
The basic idea here is to write how people will search. They won't do a search for height of mount Everest, but rather a search for how high is mt Everest. My takeaway from this? Write more natural and try to answer the questions people are looking for in a less rigid way.
3. Focusing too much on link building.
Don't spend so much time just trying to think of ways to build inbound and outbound links between other sites, but instead be more concerned with writing compelling content that people will want to read.
4. Having bad titles and descriptions on your website.
What do people see in the snippet description of your site when they find you in a Google search? Is it a bad non descriptive description, does it just list untitled as the title of the page? These are easy to fix problems that can go a long way to improving your website.
5. Not using webmaster resources.
There are a ton of free resources for analyzing data and traffic to your website, and even more free resources on how to use this data or implement improvements on your website. Not using the free information that's available is definitely a big mistake.
So there you have it, the top 5 most common seo mistakes people make, according to Matt Cutts. Watch his full video clip below.